MARKETING REGIMES AND ITS STIMULUS TO IMPULSIVE CONSUMERS SPENDING
by Riku Kubota
Category: Humanities and Social Sciences
Abstract – Humanity occupies a society where education, nourishment, and liberty come at a cost, in an economic system where livelihood without merchandise is impracticable. This modern environment, which encourages constant purchases, has led minds to develop cognitive biases when approaching certain goods sold in the market. Whether it is brand fixation or price display, many confounding factors within our daily lives contribute to our buying habits. Although many of these behaviors are performed subconsciously, certain risks are incurred when blindly abiding by the portrayed conventions. Behavioral psychology has proven that producers will often exploit the consumer's mindset by enforcing marketing regimes that are in favor of their sales. By uncovering common marketing techniques being utilized by these sellers, this paper aims to analyze the intrinsic prospects and effects behind cognitive conceptions that contribute to irrational decision-making in the market. Moreover, it further explores the impacts it has on not only the individual but the surrounding environment.